Home » Unique tourism product – “launching pad” to accelerate Sa Pa in the first half of the year
Unique tourism product – “launching pad” to accelerate Sa Pa in the first half of the year
7 August, 2023
In the first 6 months of the year, along with a series of newly launched products, non-stop festivals and events, Sapa has made an important contribution to making Lao Cai one of the top 10 destinations with the highest tourism revenue in the country. .
According to the latest report of the Department of Tourism of Lao Cai province, in the first 6 months of 2023, the total number of visitors reached more than 3.78 million arrivals, bringing in an estimated revenue of 10,813 billion VND, up 90% compared to the same period in 2022. .\
In which, Sa Pa town alone welcomed 1.5 million visitors, a double increase over the same period last year. Tourism products are constantly innovated, large-scale and attractive festivals and events held throughout the first 6 months of the year have attracted visitors to Sa Pa and Lao Cai, besides the inherent advantages of landscape. natural landscape and traditional culture. The heart of festivals and events On weekends in July, walking along the central streets of Sa Pa town, visitors can’t help but enjoy the procession of the Rose Festival with dozens of electric cars and cars full of roses. fresh, along with the performance of traditional repertoire of local artisans and actors of ethnic minorities such as H’Mong, Dao, Giay, Tay, Xa Pho. The bustling atmosphere, lively music makes it impossible for visitors not to join the festival, dance together or save beautiful photos. This year’s rose festival was organized by the People’s Committee of Sa Pa town in collaboration with Sun World Fansipan Legend on a large scale, from April 27 to the end of July, within the framework of a series of summer festival events to bring To give visitors meaningful, impressive, eye-catching and memorable experiences in the journey to discover Sapa. Besides, since the beginning of summer, Sa Pa town has scored with a series of unique cultural and spiritual events such as the first Mau Son – Mau Thuong Temple Festival, the 1st “ethnic” cultural festival…
Only Sun World Fansipan Legend tourist area has affirmed the brand new destination of discovery and experience. By coming here during the summer, visitors never find the absence of cultural events, spirituality and new tourism products. In parallel with the rose festival, the resort continuously launches two new products, the Northwest Cultural Space and the azalea-watching promenade, allowing visitors to experience nature and local culture in a unique way. more intimate and engaging way than ever before. Sun World Fansipan Legend also organizes Buddha’s Birthday and the “Horse Hoof in the Clouds” season in June-July attracting a large number of visitors.
Mr. Nguyen Anh Vu, Deputy Director of Sun World Fansipan Legend said that the focus on investment in tourism products and the organization of large-scale festivals has created an impression and resonance for the tourist area in particular. and contributes significantly to creating a unique attraction for Sapa and Lao Cai tourism in general.
“After the Covid-19 pandemic, combined with the advantages of landscape, preferential programs and unique tourism products, have contributed to creating momentum for the strong recovery of the tourist area. Only in the first 6 months. year, the number of visitors here increased by 45% compared to the same period in 2022 and reached approximately the same period in 2019,” said Mr. Vu.
Attractive products create momentum for Sapa tourism
Located at an altitude of 1,600 m above sea level, Sapa possesses strengths in climate, nature and colorful cultural beauty. Since the 2000s, about 100 years after the French people chose this place as a resort, Sa Pa has once again become a destination attracting domestic and international tourists. However, this place is only really named as the “Northwest Top Destination” when there is a strong investment in tourism infrastructure, products and services. Typically, the Noi Bai – Lao Cai highway and large projects of private corporations, typically the cable car project to the top of Fansipan in 2016 and a series of tourism products are continuously invested in. version, class of Sun Group.
From the 2016 to 2019 milestone, tourists to Sa Pa increased in a “vertical” direction, from a destination that had never received 1 million visitors until it reached 3.3 million. Immediately after the Covid-19 pandemic, in addition to methodical advertising and promotion programs, Sa Pa determined that tourism products would be the “key” to attract tourists back strongly, contributing to promoting tourism in Vietnam. industry recovery smokeless industry. Therefore, by the end of 2025, Sa Pa will diversify products such as community tourism, mountain resorts, sports and adventure… along with a series of “five-season festivals”.
Mr. Ha Van Thang, Director of the Department of Tourism of Lao Cai province, said that in recent times, tourism in Sapa and Lao Cai province has made positive progress thanks to professional and methodically invested tourism products. offers a variety of experiences for visitors of all ages. “Since Sun World Fansipan Legend came into operation up to now, with a series of products, high-class investment projects and high service quality, it has contributed to affirming the brand name of Sa Pa National Tourist Area to meet the needs of tourists. diverse needs of domestic and international customers”, Mr. Thang said.
With many years of experience in organizing tours, Mr. Nguyen Van Dat – Managing Director of BestPrice Travel said that Sapa in recent years is not only attractive because of its landscape advantages but also because of its dynamism. Localities and businesses always create new products, organize a variety of festivals and events. That not only helps promote a wide area, attracting visitors, but also creates an impression for them to come back again and again.
In 2023, Sa Pa confidently set a target of welcoming 3.5 million visitors, higher than in 2019 – the golden time of the tourism industry before the Covid-19 epidemic. With “secret weapons” that will continue to be launched by localities and businesses in the second half of the year, Sa Pa is predicted to exceed the target in terms of both visitors and revenue.
